Marketing in Developing Countries (RLE Marketing) |
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| Editor:
| Kindra, G. |
| Series title: | Routledge Library Editions: Marketing Ser. |
| ISBN: | 978-1-317-64669-3 |
| Publication Date: | Sep 2014 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $52.95 |
Book Description:
|
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.