Marketing the E-Business |
|
| Author:
| Harris, Lisa
Dennis, Charles |
| Series title: | Routledge EBusiness Ser. |
| ISBN: | 978-0-415-25601-8 |
| Publication Date: | Oct 2002 |
| Publisher: | Routledge
|
| Book Format: | Paperback |
| List Price: | USD $76.95 |
Book Description:
|
This useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.
This useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.