Markstrat - Participant Handbook Strategic Marketing - Business-To-Business |
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| Author:
| Larreche, Jean-Claude
Gatignon, Hubert
Triolet, Remi |
| ISBN: | 978-0-9858432-0-5 |
| Publication Date: | Jun 2012 |
| Publisher: | StratX Simulations LLC
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| Book Format: | Ebook |
| List Price: | USD $250.00 |
Book Description:
|
a electronic manual that allows students understanding on using the Markstrat B2B simulation
a electronic manual that allows students understanding on using the Markstrat B2B simulation