Mastering the Fundamentals of Finance

Mastering the Fundamentals of Finance: Building Skills and Intuition presents students with a uniquely structured approach to learning finance. Casting aside the traditional approach of providing a broad overview with valuation playing a distant secondary role, the text reverses the emphasis so that growth-focused valuation skills and the explicit development of intuition are emphasized. The text features a unique modular design with twelve chapters supported by...
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Mastering the Fundamentals of Finance: Building Skills and Intuition presents students with a uniquely structured approach to learning finance. Casting aside the traditional approach of providing a broad overview with valuation playing a distant secondary role, the text reverses the emphasis so that growth-focused valuation skills and the explicit development of intuition are emphasized.

The text features a unique modular design with twelve chapters supported by over thirty optional appendices. This unique structure allows students and instructors the flexibility to adjust their level of exposure to various topics, making the text appropriate for use at a wide range of universities.

In Part I, students develop critical valuation skills with an emphasis on cash flow growth and the impact of inflation. Part II explores how cash flows are estimated for the three most popular investments categories: assets, debt, and equity. Part III discusses how to estimate risk-adjusted discount rates for the pricing of assets, debt, and equity. Logically sequenced end-of-chapter problems, insightful follow-up commentaries, color-coded multi-line mathematics, and high-quality cash flow timelines support learning and mastery.

Field tested for over seven years prior to publication, Mastering the Fundamentals of Finance is highly effective and suitable for any introductory finance course.

Publisher Direct Versions -- Available through the Cognella Student Store for confirmed adoptions

$119.95 Best Value!	Publisher Direct Ebook	Publisher Direct ebooks are available in your Cognella account immediately after purchase and provide access for 180 days. Our ebooks run on RedShelf and VitalSource.
$158.95 Ships Free!	Publisher Direct Paperback	These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook and FREE shipping.
$44.95	Standalone Cognella Active Learning	Cognella Active Learning provides dynamic online content within a custom digital learning environment. Free with purchase of textbook or ebook.
Bookstore Pricing (MSRP) -- These suggested retail prices include a total projected mark-up of 25%
$149.95	Ebook 978-1-7935-0010-6	Ebooks are available for individual purchase (180-day access) through either RedShelf or VitalSource. Bookstores and these vendors share in the total projected mark-up.
	Other Formats Talk to a rep for details	Other formats (spiral bind, perforated, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase.
$44.95	Standalone Cognella Active Learning Talk to a rep for ISBN details	Cognella Active Learning provides dynamic online content within a custom digital learning environment. Does not include the ebook. Contact us for course adoptions; not available for individual purchase.