McDonald's Secret Sauce for Supply Chain Success |
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| Author:
| Vitasek, Kate
Manrodt, Karl
Kling, Jeanne |
| ISBN: | 978-1-959858-24-9 |
| Publication Date: | Nov 2012 |
| Publisher: | University of Tennessee at Knoxville, Center for Executive Education
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| Book Format: | Digital online |
| List Price: | Contact Supplier contact
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Book Description:
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In matters dealing with suppliers, McDonald's does indeed have a secret sauce. But it has nothing to do with condiments and herbs. The secret sauce of McDonald's success is found within long-term transparent relationships based on the unwavering belief that everyone in the McDonald's "System" can and should win. The deep-seated culture for long-term, win-win relationships with suppliers dates back to McDonald's inception when founder Ray Kroc established a precedent of trust and...
More DescriptionIn matters dealing with suppliers, McDonald's does indeed have a secret sauce. But it has nothing to do with condiments and herbs. The secret sauce of McDonald's success is found within long-term transparent relationships based on the unwavering belief that everyone in the McDonald's "System" can and should win. The deep-seated culture for long-term, win-win relationships with suppliers dates back to McDonald's inception when founder Ray Kroc established a precedent of trust and loyalty. Kroc believed that if the restaurant owner/operators and suppliers succeeded, success would come to him as well. Simply put, McDonald's, its owner/operators, and their suppliers have a Vested interest in helping each other succeed.