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Measuring Brand Communication ROI
Measuring Brand Communication ROI
(
)
Author:
Schultz, Don
Walters, Jeffrey
ISBN:
978-1-56318-053-8
Publication Date:
Jan 1997
Publisher:
Association of National Advertisers, Incorporated
Book Format:
Paperback
List Price:
USD $47.95
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Book Details
Detailed Subjects:
Business & Economics / General
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