Measuring Country Image Theory, Method, and Effects |
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| Author:
| Buhmann, Alexander |
| ISBN: | 978-3-658-15406-6 |
| Publication Date: | Sep 2016 |
| Publisher: | Springer Fachmedien Wiesbaden GmbH
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| Imprint: | Springer VS |
| Book Format: | Paperback |
| List Price: | USD $69.99USD $54.99 |
Book Description:
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Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a...
More DescriptionAlexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.