Measuring Price and Quality Competitiveness A Study of 18 British Product Markets |
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| Author:
| Swann, Peter
Taghavi, Majid |
| ISBN: | 978-1-85628-328-1 |
| Publication Date: | Jun 1992 |
| Publisher: | Ashgate Publishing, Limited
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| Book Format: | Hardback |
| List Price: | USD $99.95 |
Book Description:
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This book develops new methods of measuring competitiveness and applies these to eighteen case studies of British product markets. These methods have a foundation in consumer choice theory and discrete choice methodology and are able to distinguish whether products are competitive by virtue of their price or quality (or both).
This book develops new methods of measuring competitiveness and applies these to eighteen case studies of British product markets. These methods have a foundation in consumer choice theory and discrete choice methodology and are able to distinguish whether products are competitive by virtue of their price or quality (or both).