Media Economics Theory and Practice |
|
| Editor:
| Alexander, Alison
Carveth, Rodney A.
Greco, Albert N.
Hollifield, C. Ann
Owers, James |
| Series title: | Routledge Communication Ser. |
| ISBN: | 978-0-8058-4580-8 |
| Publication Date: | Nov 2003 |
| Publisher: | Routledge
|
| Book Format: | Paperback |
| List Price: | USD $70.95 |
Book Description:
|
This thoroughly updated third edition focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within spec
This thoroughly updated third edition focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within spec