Media Management Matters Challenges and Opportunities for Bridging Theory and Practice |
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| Editor:
| Rohn, Ulrike
Evens, Tom |
| Series title: | Media Management and Economics Ser. |
| ISBN: | 978-0-429-55594-7 |
| Publication Date: | Mar 2020 |
| Publisher: | Taylor & Francis Group
|
| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $44.95USD $180.00USD $180.00 |
Book Description:
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This edited volume explores media management as engaged scholarship, bridging theory and practice and discussing collaboration between academia, policymakers, and the media industry. Covering topics such as business models in digital news and small-market sustainability, it encourages actionable knowledge for industry decision makers.
This edited volume explores media management as engaged scholarship, bridging theory and practice and discussing collaboration between academia, policymakers, and the media industry. Covering topics such as business models in digital news and small-market sustainability, it encourages actionable knowledge for industry decision makers.