Media Monoliths How Great Media Brands Thrive and Survive |
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| Author:
| Tungate, Mark |
| ISBN: | 978-0-7494-4108-1 |
| Publication Date: | Jul 2004 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Hardback |
| List Price: | USD $39.95 |
Book Description:
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Media Monoliths is the first book to provide an in-depth analysis of 20 of the world's most famous media brands.
Media Monoliths is the first book to provide an in-depth analysis of 20 of the world's most famous media brands.