Micro MBA Theory and Practice |
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Editor:
| Machado, Carolina Davim, J. Paulo |
Contribution by:
| Antunes Bràs, Filomena Calleja Sanz, Gema Hernandez-Maskivker, Gilda Olivella Nadal, Jordi Pinheiro, Miguel L. Rodrigues, Ana Lúcia Sampaio de Sousa, Ana Raquel Starr-Glass, David |
ISBN: | 978-3-11-048116-7 |
Publication Date: | Apr 2018 |
Publisher: | De Gruyter, Inc.
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Book Format: | Hardback |
List Price: | USD $137.99 |
Book Description:
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Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the "core" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering industry on principles, strategies, models, techniques, methodologies and applications in the business area for non-economists.
Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the "core" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering industry on principles, strategies, models, techniques, methodologies and applications in the business area for non-economists.