Micro MBA Theory and Practice |
|
| Editor:
| Machado, Carolina
Davim, J. Paulo |
| Contribution by:
| Antunes Bràs, Filomena
Calleja Sanz, Gema
Hernandez-Maskivker, Gilda
Olivella Nadal, Jordi
Pinheiro, Miguel L.
Rodrigues, Ana Lúcia
Sampaio de Sousa, Ana Raquel
Starr-Glass, David |
| ISBN: | 978-3-11-048126-6 |
| Publication Date: | Apr 2018 |
| Publisher: | Walter de Gruyter GmbH
|
| Book Format: | Ebook |
| List Price: | USD $137.99USD $150.00USD $144.99 |
Book Description:
|
Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the "core" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering industry on principles, strategies, models, techniques, methodologies and applications in the business area for non-economists.
Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the "core" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering industry on principles, strategies, models, techniques, methodologies and applications in the business area for non-economists.