Millenium Membership How to Attract and Keep Members in the New Marketplace |
|
| Author:
| Levin, Mark |
| Foreword by:
| Mackay, Harvey |
| ISBN: | 978-0-88034-163-9 |
| Publication Date: | Nov 1999 |
| Publisher: | American Society of Association Executives
|
| Book Format: | Paperback |
| List Price: | USD $35.00 |
Book Description:
|
This ASAE bestseller is essential reading for associations struggling to recruit and retain members. In this insightful book the author, Mark Levin, provides a step-by-step guide on how to adapt to the ever-changing marketplace, and how to make change work for you. Topics include moving from mass marketing to mass customization, branding, and investing in technology to attract and keep members. The final chapter contains fifty ideas and activities to retain members in the millennium marketplace.
This ASAE bestseller is essential reading for associations struggling to recruit and retain members. In this insightful book the author, Mark Levin, provides a step-by-step guide on how to adapt to the ever-changing marketplace, and how to make change work for you. Topics include moving from mass marketing to mass customization, branding, and investing in technology to attract and keep members. The final chapter contains fifty ideas and activities to retain members in the millennium marketplace.