Mobile Marketing |
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| Author:
| Minear, Diana |
| ISBN: | 978-1-9781-1033-5 |
| Publication Date: | Oct 2017 |
| Publisher: | CreateSpace Independent Publishing Platform
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| Book Format: | Paperback |
| List Price: | USD $60.00 |
Book Description:
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The thesis focuses on an outlook towards the mobile marketing and different trends and theories affecting on it. The study is written by companies' point of view and it is not specialized to any specific industry. In this thesis the qualitative research method applies in the research because it is flexible and unstructured in intention that more can be expressed. To this thesis three specialists were interviewed to provide detailed information and allow the respondents to present their opinions.
The thesis focuses on an outlook towards the mobile marketing and different trends and theories affecting on it. The study is written by companies' point of view and it is not specialized to any specific industry. In this thesis the qualitative research method applies in the research because it is flexible and unstructured in intention that more can be expressed. To this thesis three specialists were interviewed to provide detailed information and allow the respondents to present their opinions.