Mobile Marketing Playbook |
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| Author:
| Bird, Amanda |
| ISBN: | 978-1-4507-3872-9 |
| Publication Date: | Jan 2010 |
| Publisher: | Independent Publisher
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| Book Format: | Paperback |
| List Price: | Contact Supplier contact
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Book Description:
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Is this the Year of Mobile? For over a decade this proclamation has turned out to be premature, giving marketers ample reason to be skeptical. The difference looking forward to 2011 is that this is the first time that consumer behavior and mobile platforms have reached sufficient scale for mobile to move beyond an emerging media tactic for mainstream marketers.
Is this the Year of Mobile? For over a decade this proclamation has turned out to be premature, giving marketers ample reason to be skeptical. The difference looking forward to 2011 is that this is the first time that consumer behavior and mobile platforms have reached sufficient scale for mobile to move beyond an emerging media tactic for mainstream marketers.