Mobilize People for Marketing Success Vol. IIVolume II: Mobilize People for Marketing Success |
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| Author:
| Stern, Gary J. |
| Editor:
| Hyman, Vincent |
| Illustrator:
| Peterson, Rick |
| Series title: | Marketing Workbook for Nonprofit Organizations Ser. |
| ISBN: | 978-0-940069-10-7 |
| Publication Date: | Aug 1997 |
| Publisher: | Turner Publishing Company
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| Imprint: | Fieldstone Alliance |
| Book Format: | Paperback |
| List Price: | USD $36.95 |
Book Description:
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A new companion volume to the author's first workbook, this title shows marketing professionals how to put together a successful promotion campaign based on the most persuasive tool of all: personal contact. It shows how to mobilize your entire organization, staff, volunteers, and supporters in a focused, one-to-one, marketing campaign, using complete, easy-to-follow steps and worksheets, helpful for any size organization.
A new companion volume to the author's first workbook, this title shows marketing professionals how to put together a successful promotion campaign based on the most persuasive tool of all: personal contact. It shows how to mobilize your entire organization, staff, volunteers, and supporters in a focused, one-to-one, marketing campaign, using complete, easy-to-follow steps and worksheets, helpful for any size organization.