Monetizing Entertainment An Insider's Handbook for Careers in the Entertainment and Music Industry |
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| Author:
| Wacholtz, Larry |
| ISBN: | 978-1-317-49945-9 |
| Publication Date: | Nov 2016 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $94.95USD $235.00USD $235.00 |
Book Description:
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Designed to show the music industry's transition from a traditional business model to a more entrepreneurial, "do it yourself" model, Monetizing Entertainment reflects on the current state of the music business and emerging trends. Through careful observation, Larry Wacholtz examines a variety of topics within the industry, including the traditional creative music industry and its business models, the supporting industries, intellectual property rights, the creative...
More Description
Designed to show the music industry's transition from a traditional business model to a more entrepreneurial, "do it yourself" model, Monetizing Entertainment reflects on the current state of the music business and emerging trends. Through careful observation, Larry Wacholtz examines a variety of topics within the industry, including the traditional creative music industry and its business models, the supporting industries, intellectual property rights, the creative destruction of the traditional music and entertainment industry, and the existing gap between creative artists and industry businesses.