Money Name

Would the Mona Lisa be valued at 850 million dollars if da Vinci had named it Madam Lisa del Giocondo? Would JFK mess around with any woman named Norma Jeane Mortenson? Would Google reach a market cap of over a trillion dollars if it was called Back Rub or Googol? Not likely. Names make the difference. Hollywood stars have known that for years. Everyone from Marilyn Monroe to Vin Diesel and Snoop Dogg have changed their names...
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Would the Mona Lisa be valued at 850 million dollars if da Vinci had named it Madam Lisa del Giocondo?

Would JFK mess around with any woman named Norma Jeane Mortenson?

Would Google reach a market cap of over a trillion dollars if it was called Back Rub or Googol?

Not likely. Names make the difference.

Hollywood stars have known that for years. Everyone from Marilyn Monroe to Vin Diesel and Snoop Dogg have changed their names in order to be remembered. Iconic. Immortalized.

Unfortunately, most business owners don't think that way. They have no idea what makes a Money Name, and they dive into the most important naming project of their lives with no professional help and no process to follow.

This book solves that problem. Money Name is a practical, how-to guide to naming for anyone who's thinking of starting a company or launching a new product.

Instead of guessing, and risking it all on a questionable brand name, just follow the process outlined in this book.

• Learn how to avoid the most common mistakes in naming and trademarking.
• Avoid false starts, save time, and dramatically improve your odds of success in the long run.
• Eliminate guesswork and add an element of objectivity to the name selection process.
• See how brand strategy can set you up for naming success

Setting your brand strategy, brainstorming brand names, getting buy-in, securing legal approval, building consensus and pulling the trigger on a company name is a big job. It's easy to start second-guessing yourself.

Money Name will give you all the tips you'll ever need on naming. Don't waste your time trying to come up with a name until you've read this book. It's a comprehensive, easy-to-read guidebook that can mean the difference between a commercial bomb and a billion-dollar brand. You can bank on it.