Multimodal Discourse The Modes and Media of Contemporary Communication |
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| Author:
| Kress, Gunther
van Leeuwen, Theo |
| ISBN: | 978-0-340-66292-2 |
| Publication Date: | Sep 2001 |
| Publisher: | Hodder Education Group
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| Book Format: | Hardback |
| List Price: | USD $72.00 |
Book Description:
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Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages: "design thinking" and "production thinking," the kind of thinking which occurs in direct interaction with the materials and media used. This book will be a key text in courses of language, media and communication willing to take on the theoretical challenges posed...
More DescriptionMultimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages: "design thinking" and "production thinking," the kind of thinking which occurs in direct interaction with the materials and media used. This book will be a key text in courses of language, media and communication willing to take on the theoretical challenges posed by multimodality, mulitmedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design.