Museo, Manga y Modernidad

Museum, Manga, and Modernity: Japan and the Redefinition of the Museum Experience in the 21st Century reflects on the new challenges of today's society by exploring the intersections between three distinct but interconnected fields. Specifically, we explore how media culture and interculturality can regenerate and maximize the role of museum institutions in today's society. Although the connection may seem remote, given the attributions of high culture and mass culture already raised...
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Museum, Manga, and Modernity: Japan and the Redefinition of the Museum Experience in the 21st Century reflects on the new challenges of today's society by exploring the intersections between three distinct but interconnected fields. Specifically, we explore how media culture and interculturality can regenerate and maximize the role of museum institutions in today's society. Although the connection may seem remote, given the attributions of high culture and mass culture already raised by the Frankfurt School theorists in their context, the content industry offers us the possibility of adapting cultural spaces to the taste of the market. In the postmodern society in which we find ourselves, we need to establish bridges that provide effective solutions to alleviate the loss of attention to our heritage spaces and keep their legacy alive. For this reason, seeking alternatives and reference models in intercultural environments that intertwine the market, taste, and museums is a clear objective in order to attract and retain new users to the institutions.