Myths of Branding A Brand Is Just a Logo, and Other Popular Misconceptions |
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| Author:
| Bailey, Simon
Milligan, Andy |
| Series title: | Business Myths Ser. |
| ISBN: | 978-0-7494-9771-2 |
| Publication Date: | Jan 2019 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Hardback |
| List Price: | USD $63.00 |
Book Description:
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Debunk the most pervasive myths about the world of branding, with this expert overview that separates the facts from the falsehoods.
Debunk the most pervasive myths about the world of branding, with this expert overview that separates the facts from the falsehoods.