Naked Conversations How Blogs Are Changing the Way Businesses Talk with Customers |
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Author:
| Scoble, Robert Israel, Shel |
ISBN: | 978-0-471-74719-2 |
Publication Date: | Jan 2006 |
Publisher: | John Wiley & Sons, Incorporated
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Imprint: | Wiley |
Book Format: | Hardback |
List Price: | USD $24.95 |
Book Description:
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According to these experts, blogs offer businesses something that has long been lacking in their communication with customers--meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line.
According to these experts, blogs offer businesses something that has long been lacking in their communication with customers--meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line.