Naked Value

Technological advances, resource constraints, and emerging scientific knowledge are rapidly reshaping business. Successful innovation today is about naked value, which is the ultimate value a product delivers to customers, the benefits that remain when a product is stripped of most of the energy and material resources required to manufacture and deliver it. Future industry leaders will be the companies that excel at providing the most benefits to customers with the fewest...
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Technological advances, resource constraints, and emerging scientific knowledge are rapidly reshaping business. Successful innovation today is about naked value, which is the ultimate value a product delivers to customers, the benefits that remain when a product is stripped of most of the energy and material resources required to manufacture and deliver it. Future industry leaders will be the companies that excel at providing the most benefits to customers with the fewest resources. The authors of Naked Value show businesses how to improve a product’s competitive advantage in a dynamic marketplace, one where companies are delivering light without light bulbs, portable power without batteries, and warmth without thick insulation. They demonstrate why a company’s success today depends on: • Reducing resource inputs • Identifying the surprising sources of new competition • Recognizing that customers don’t really want products • Finding new ways to deliver what customers really want Naked Value is a practical guide filled with cutting-edge examples and fresh perspective. It’s an indispensible companion for business leaders, designers, architects, engineers, and investors. It provides a systematic method to help companies to develop innovative products. The book includes tools to get started: • Techniques for defining product benefits & opportunities to reduce resource use • A step-by-step method for uncovering a product's naked value • Strategies for designing a disruptive product with naked value