Navigating Nationalism in Global Enterprise A Century of Indo-German Business Relations |
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| Author:
| Lubinski, Christina |
| Series title: | Cambridge Studies in the Emergence of Global Enterprise Ser. |
| ISBN: | 978-1-316-51128-2 |
| Publication Date: | Nov 2022 |
| Publisher: | Cambridge University Press
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| Book Format: | Hardback |
| List Price: | USD $99.99 |
Book Description:
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An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics and competitive strategies.
An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics and competitive strategies.