Neo-PR Public Relations in a Postmodern World |
|
| Author:
| Caldiero, Christopher |
| ISBN: | 978-1-4331-2534-8 |
| Publication Date: | Oct 2015 |
| Publisher: | Peter Lang AG International Academic Publishers
|
| Book Format: | Paperback |
| List Price: | USD $51.30 |
Book Description:
|
Christopher Caldiero examines new ways of thinking about public relations practice in today's technological and postmodern world. Drawing parallels to this movement, Caldiero argues that public relations practice was inevitably shaped by modernistic thinking.
Christopher Caldiero examines new ways of thinking about public relations practice in today's technological and postmodern world. Drawing parallels to this movement, Caldiero argues that public relations practice was inevitably shaped by modernistic thinking.