Neuroeconomics and the Decision-Making Process |
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| Editor:
| Christiansen, Bryan
Lechman, Ewa |
| Series title: | Advances in Psychology, Mental Health, and Behavioral Studies |
| ISBN: | 978-1-5225-4891-1 |
| Publication Date: | Mar 2016 |
| Publisher: | IGI Global
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| Imprint: | Business Science Reference |
| Book Format: | Multiple-item retail product |
| List Price: | USD $235.00 |
Book Description:
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Neuroeconomics has emerged as a field of study with the goal of understanding the human decision-making process and the mental consideration of multiple outcomes based on a selected action. In particular, neuroeconomics emphasizes how economic conditions can impact and influence the decision-making process and alternately, how human actions have the power to impact economic conditions. Neuroeconomics and the Decision-Making Process presents the latest research on the relationship...
More DescriptionNeuroeconomics has emerged as a field of study with the goal of understanding the human decision-making process and the mental consideration of multiple outcomes based on a selected action. In particular, neuroeconomics emphasizes how economic conditions can impact and influence the decision-making process and alternately, how human actions have the power to impact economic conditions. Neuroeconomics and the Decision-Making Process presents the latest research on the relationship between neuroscience, economics, and human decision-making, including theoretical foundations, real-world applications, and models for implementation. Taking a cross-disciplinary approach to neuroeconomic theory and study, this publication is an essential reference source for economists, psychologists, business professionals, and graduate-level students across disciplines.