Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and Their Application to Neuromarketing |
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Author:
| Vecchiato, Giovanni Cherubino, Patrizia Trettel, Arianna Babiloni, Fabio |
Series title: | Biosystems and Biorobotics Ser. |
ISBN: | 978-3-642-38063-1 |
Publication Date: | May 2013 |
Publisher: | Springer Berlin / Heidelberg
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Imprint: | Springer |
Book Format: | Hardback |
List Price: | USD $109.99 |
Book Description:
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In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising.
In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising.