Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and Their Application to Neuromarketing |
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| Author:
| Vecchiato, Giovanni
Cherubino, Patrizia
Trettel, Arianna
Babiloni, Fabio |
| Series title: | Biosystems and Biorobotics Ser. |
| ISBN: | 978-3-642-38063-1 |
| Publication Date: | May 2013 |
| Publisher: | Springer Berlin / Heidelberg
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| Imprint: | Springer |
| Book Format: | Hardback |
| List Price: | USD $109.99 |
Book Description:
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In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising.
In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising.