New Insights on Trust in Business-To-Business Relationships A Multi-Perspective Approach |
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| Editor:
| Akrout, Houcine
Raies, Karine
Woodside, Arch G. |
| Series title: | Advances in Business Marketing and Purchasing Ser. |
| ISBN: | 978-1-83867-064-1 |
| Publication Date: | Aug 2019 |
| Publisher: | Emerald Publishing Limited
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| Book Format: | Digital download |
| List Price: | USD $127.99 |
Book Description:
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New Insights on Trust in Business-to-Business Relationshipsprovides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.
New Insights on Trust in Business-to-Business Relationshipsprovides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.