New Media for a New China |
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| Author:
| Scotton, James F.
Hachten, William A. |
| ISBN: | 978-1-4443-9457-3 |
| Publication Date: | May 2011 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Wiley-Blackwell |
| Book Format: | Digital download |
| List Price: | Contact Supplier contact
Contact Supplier contact
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Book Description:
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New Media for a New China is a timely introduction to the current state of the mass media in China and it's growing role in the 21st Century global communication system
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Brings together an international cast of scholars to analyse the diverse roles of China's media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR)
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Considers the position of China's media in the middle of the country's tremendous...
More Description
New Media for a New China is a timely introduction to the current state of the mass media in China and it's growing role in the 21st Century global communication system
-
Brings together an international cast of scholars to analyse the diverse roles of China's media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR)
-
Considers the position of China's media in the middle of the country's tremendous social, economic and political changes
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Explores the concept of the 21st century as "China's Century" because of the nation's unprecedented growth