New Perspectives on Industrial Organization With Contributions from Behavioral Economics and Game Theory |
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| Author:
| Tremblay, Victor J.
Tremblay, Carol Horton |
| Series title: | Springer Texts in Business and Economics Ser. |
| ISBN: | 978-1-4939-5159-8 |
| Publication Date: | Aug 2016 |
| Publisher: | Springer New York
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| Imprint: | Springer |
| Book Format: | Paperback |
| List Price: | USD $74.99USD $69.99 |
Book Description:
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One of the many innovative features of this book is that it incorporates contributions from behavioral economics and neuroeconomics, providing a deeper understanding of consumer preferences and the motivation for many current business practices.
One of the many innovative features of this book is that it incorporates contributions from behavioral economics and neuroeconomics, providing a deeper understanding of consumer preferences and the motivation for many current business practices.