New Product and Services Development |
|
| Editor:
| Gatignon, Hubert |
| Series title: | SAGE Library in Business and Management Ser. |
| ISBN: | 978-0-85702-053-6 |
| Publication Date: | Dec 2010 |
| Publisher: | SAGE Publications, Limited
|
| Book Format: | Multiple-item retail product |
| List Price: | USD $1080.00 |
Book Description:
|
Edited by one of the world′s leading authorities in the area, New Product and Services Development, a four-volume set, is arranged so as to emphasize the different perspectives on the development of new products and services, ranging from the characteristics of intervention through the lens of different business functions, to organizational culture, strategy and marketing.
Volume 1: Innovating New Products and Services: The Dimensions of Innovations
Volume...
More Description
Edited by one of the world′s leading authorities in the area, New Product and Services Development, a four-volume set, is arranged so as to emphasize the different perspectives on the development of new products and services, ranging from the characteristics of intervention through the lens of different business functions, to organizational culture, strategy and marketing.
Volume 1: Innovating New Products and Services: The Dimensions of Innovations
Volume 2: Orienting the Firm for Promoting Innovations: The Dimensions of Innovations
Volume 3: Organizing to Innovate: Adapting the Firm to Innovate
Volume 4: Launching New Products and Services: Marketing Innovations Effectively