New Strategies for Educational Fund Raising |
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| Editor:
| Worth, Michael J. |
| ISBN: | 978-1-57356-518-9 |
| Publication Date: | Nov 2002 |
| Publisher: | Rowman & Littlefield Publishers, Incorporated
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| Book Format: | Hardback |
| List Price: | USD $110.00 |
Book Description:
|
In this sequel to his highly respected and practical 1993 book on fund raising, Worth and his group of authoritative contributors cover areas that did not even exist in this field in 1993, including the concepts of 'principal gifts' and 'benchmarking.' They adapt strategies from Worth's earlier book and introduce many new ones to meet current challenges and take advantage of new opportunities
In this sequel to his highly respected and practical 1993 book on fund raising, Worth and his group of authoritative contributors cover areas that did not even exist in this field in 1993, including the concepts of 'principal gifts' and 'benchmarking.' They adapt strategies from Worth's earlier book and introduce many new ones to meet current challenges and take advantage of new opportunities