New and Improved

The Story of Mass Marketing in America

(

)

Author:

ISBN:

978-0-87584-672-9

Publication Date:

Jan 1996

Publisher:

Harvard Business Review Press

Book Format:

Paperback

List Price:

USD $17.95

Book Details

Pages:	528
Detailed Subjects:	Business & Economics / Marketing / General
Physical Dimensions (W X L X H):	6.15 x 9.18 x 1.48 Inches
Book Weight:	1.6 Pounds

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