Niche Envy Marketing Discrimination in the Digital Age |
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| Author:
| Turow, Joseph |
| ISBN: | 978-0-262-26496-9 |
| Publication Date: | Feb 2008 |
| Publisher: | MIT Press
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| Book Format: | Digital (delivered electronically) |
| List Price: | Contact Supplier contact
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Book Description:
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The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information.
The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information.