Niche Envy: Marketing Discrimination in the Digital Age |
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| Author:
| Turow, Joseph |
| ISBN: | 978-1-282-09682-0 |
| Publication Date: | Jan 2006 |
| Publisher: | MIT Press
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| Book Format: | Ebook |
| List Price: | USD $29.95 |
Book Description:
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The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information.
The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information.