Npr The Trials and Triumphs of National Public Radio |
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| Author:
| McCauley, Michael |
| ISBN: | 978-0-231-12160-6 |
| Publication Date: | Jun 2005 |
| Publisher: | Columbia University Press
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| Book Format: | Hardback |
| List Price: | USD $65.00 |
Book Description:
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This book tells the story of how NPR has tried to provide an alternative to commercial broadcasting. McCauley describes NPR's evolution from virtual obscurity in the early 1970s, when it was riddled with difficulties to the present. The book draws on a wealth of primary evidence, including interviews with people who have been central to the NPR story. It also looks at how the network's content is now targeted toward its most loyal listeners-highly educated baby-boomers-who help...
More Description
This book tells the story of how NPR has tried to provide an alternative to commercial broadcasting. McCauley describes NPR's evolution from virtual obscurity in the early 1970s, when it was riddled with difficulties to the present. The book draws on a wealth of primary evidence, including interviews with people who have been central to the NPR story. It also looks at how the network's content is now targeted toward its most loyal listeners-highly educated baby-boomers-who help support their local stations through pledges.