OBD: Obsessive Branding Disorder The Illusion of Business and the Business of Illusion |
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| Author:
| Conley, Lucas |
| ISBN: | 978-1-58648-660-0 |
| Publication Date: | Jan 2008 |
| Publisher: | PublicAffairs
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| Book Format: | Ebook |
| List Price: | Contact Supplier contact
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Book Description:
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A witty, trenchant investigation of branding—a phenomenon that is shaping culture and business in unexpected, disturbing ways
A witty, trenchant investigation of branding—a phenomenon that is shaping culture and business in unexpected, disturbing ways