On the Highway of Mass Communication Studies |
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| Author:
| Pietila, Veikko |
| Series title: | Hampton Press Communication Series: Communication Alternatives Ser. |
| ISBN: | 978-1-57273-526-2 |
| Publication Date: | Nov 2006 |
| Publisher: | Hampton Press, Incorporated
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| Book Format: | Hardback |
| List Price: | USD $72.50USD $85.00 |
Book Description:
|
This textbook is an historical overview of theory and research in the field of mass communication studies. It focuses on scholarly discourses that have been concerned with mass communication from the early days of the press in the 17th century to the Internet and other advanced communication and information technologies.
This textbook is an historical overview of theory and research in the field of mass communication studies. It focuses on scholarly discourses that have been concerned with mass communication from the early days of the press in the 17th century to the Internet and other advanced communication and information technologies.