On the Origin of Products The Evolution of Product Innovation and Design |
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| Author:
| Eger, Arthur O.
Ehlhardt, Huub |
| ISBN: | 978-1-107-18765-8 |
| Publication Date: | Feb 2018 |
| Publisher: | Cambridge University Press
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| Book Format: | Hardback |
| List Price: | USD $100.00 |
Book Description:
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Explains the origin of new types of products in evolutionary terms. The authors describe the relevant literature and case studies to place their theory in context, and use their theory to create predictions on the most likely next step in the evolution of a product, offering practical tools for those involved in new product development.
Explains the origin of new types of products in evolutionary terms. The authors describe the relevant literature and case studies to place their theory in context, and use their theory to create predictions on the most likely next step in the evolution of a product, offering practical tools for those involved in new product development.