Open Innovation New Product Development Essentials from the PDMA |
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Author:
| Griffin, Abbie Noble, Charles H. Durmusoglu, Serdar S. |
ISBN: | 978-1-118-77077-1 |
Publication Date: | Oct 2014 |
Publisher: | John Wiley & Sons, Incorporated
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Book Format: | Hardback |
List Price: | USD $67.95 |
Book Description:
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A clear, practical guide to implementing Open Innovation for new product development
Open Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method.
A clear, practical guide to implementing Open Innovation for new product development Open Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method.