Open Wide How Hollywood Box Office Became a National Obsession |
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| Author:
| Hayes, Dade
Bing, Jonathan |
| ISBN: | 978-1-4013-5985-0 |
| Publication Date: | May 2006 |
| Publisher: | Miramax Books
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| Book Format: | Paperback |
| List Price: | USD $13.95 |
Book Description:
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Variety writers Dade Hayes and Jonathan Bing give an insider's look at how Hollywood markets blockbusters in this fascinating piece of investigative journalism. Hayes and Bing expose the 'blockbuster factory' at work behind the Hollywood universe of red carpets and opening-night smiles, visiting test market facilities and trailer houses to uncover the trail of blood, sweat and tears - not to mention the millions of pounds worth of investment riding behind it - that leads to the nervous...
More DescriptionVariety writers Dade Hayes and Jonathan Bing give an insider's look at how Hollywood markets blockbusters in this fascinating piece of investigative journalism. Hayes and Bing expose the 'blockbuster factory' at work behind the Hollywood universe of red carpets and opening-night smiles, visiting test market facilities and trailer houses to uncover the trail of blood, sweat and tears - not to mention the millions of pounds worth of investment riding behind it - that leads to the nervous first weekend of a film's theatrical life.