Orality The Power of the Spoken Word |
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| Author:
| Furniss, Graham |
| ISBN: | 978-0-230-51011-1 |
| Publication Date: | Sep 2004 |
| Publisher: | Palgrave Macmillan
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| Book Format: | Ebook |
| List Price: | USD $125.00 |
Book Description:
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Oral communication is quite different in its spontaneity and communicative power from textual and visual communication. Culturally-bounded expectations of ways of speaking and individual creativity provide the spark that can ignite revolution or calm the soul. This book explores, from a cross-cultural perspective, the centrality of orality in the ideological processes that dominate public discourse, providing a counterbalance to the debates that foreground literacy and the power of...
More DescriptionOral communication is quite different in its spontaneity and communicative power from textual and visual communication. Culturally-bounded expectations of ways of speaking and individual creativity provide the spark that can ignite revolution or calm the soul. This book explores, from a cross-cultural perspective, the centrality of orality in the ideological processes that dominate public discourse, providing a counterbalance to the debates that foreground literacy and the power of written communication.