Orchestrating Public Opinion How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 |
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| Author:
| Christiansen, Paul |
| ISBN: | 978-94-6298-188-1 |
| Publication Date: | Dec 2017 |
| Publisher: | Amsterdam University Press
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| Book Format: | Hardback |
| List Price: | USD $138.00 |
Book Description:
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This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.
This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.