Organisational Capital Modelling, Measuring and Contextualising |
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| Editor:
| Bounfour, Ahmed |
| Series title: | Routledge Studies in Innovation, Organizations and Technology Ser. |
| ISBN: | 978-0-415-43771-4 |
| Publication Date: | Dec 2008 |
| Publisher: | Routledge
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| Book Format: | Hardback |
| List Price: | USD $235.00 |
Book Description:
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The most common types of intangible assets are trade secrets (e.g., customer lists and know-how), copyrights, patents, trademarks, and goodwill. This new volume introduces and critically examines organizational capital as an intangible asset.
The most common types of intangible assets are trade secrets (e.g., customer lists and know-how), copyrights, patents, trademarks, and goodwill. This new volume introduces and critically examines organizational capital as an intangible asset.