PR Today The Authoritative Guide to Public Relations |
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| Author:
| Morris, Trevor
Goldsworthy, Simon |
| ISBN: | 978-1-137-49568-6 |
| Publication Date: | Nov 2015 |
| Publisher: | Bloomsbury Publishing Plc
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| Imprint: | Red Globe Press |
| Book Format: | Paperback |
| List Price: | USD $59.95USD $59.95 |
Book Description:
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A comprehensive textbook from an established and high profile author team, which offers full coverage of PR theory and strategies, whilst also giving practical guidance for anyone in a PR role. New edition includes extended coverage of digital marketing, a stronger theoretical grounding and updated international case studies throughout.
A comprehensive textbook from an established and high profile author team, which offers full coverage of PR theory and strategies, whilst also giving practical guidance for anyone in a PR role. New edition includes extended coverage of digital marketing, a stronger theoretical grounding and updated international case studies throughout.