Pan Am History, Design and Identity |
|
| Author:
| Huhne, M. C. |
| ISBN: | 978-3-9817539-9-8 |
| Publication Date: | May 2019 |
| Publisher: | Callisto Publishing
|
| Book Format: | Hardback |
| List Price: | USD $175.00 |
Book Description:
|
Why does Pan Am's blue globe retain its cult status although the airline went bankrupt long ago? This unprecedented analysis explores the history and strategies that created a truly triumphant brand.Pan Am: History, Design & Identityis an inspired tribute to one of the most influential companies of the 20th century and a superbly told cultural history of American modernism. It is the captivating story of an airline company that refused to consider anything impossible and...
More DescriptionWhy does Pan Am's blue globe retain its cult status although the airline went bankrupt long ago? This unprecedented analysis explores the history and strategies that created a truly triumphant brand.Pan Am: History, Design & Identityis an inspired tribute to one of the most influential companies of the 20th century and a superbly told cultural history of American modernism. It is the captivating story of an airline company that refused to consider anything impossible and single-handedly revolutionized air travel. From modest beginnings in the late 1920's, Pan Am developed into the world's best known airline with astonishing speed. Its rapid rise was accompanied by highly effective publicity campaigns which featured some of the best design and advertising in the industry. Pan Am plays a significant role in American popular culture and many of its iconic designs have remained in our collective memory down to the present day