Partners Are the Customer Experience |
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Author:
| Ridge, Nancy Watenpaugh, Norma |
Editor:
| Burke, Michael |
Designed by:
| Hall, Janice |
ISBN: | 978-0-9882248-6-5 |
Publication Date: | Apr 2024 |
Publisher: | Association of Strategic Alliance Professionals
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Book Format: | Digital online |
List Price: | USD $9.99 |
Book Description:
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The research in this e-book backs up that belief, and while we focus mainly on partner experience, there is also an important role that involves orchestrating the multi-partner engagement to make for a better customer experience. We are in fact evolving toward an ecosystem experience.In the months since Partners Are the Customer Experience was first released, we have had many conversations with partner managers and ecosystem leaders, and they have consistently impressed us with their...
More DescriptionThe research in this e-book backs up that belief, and while we focus mainly on partner experience, there is also an important role that involves orchestrating the multi-partner engagement to make for a better customer experience. We are in fact evolving toward an ecosystem experience.In the months since Partners Are the Customer Experience was first released, we have had many conversations with partner managers and ecosystem leaders, and they have consistently impressed us with their insights into the depth of how that orchestration creates the customer experience and advances customer success. In this appendix, we recap some of ourconversations with:Cassie Jeppson, director, North America programs and strategy, LenovoClaudia Kuzma, CA-AM, global leader, ecosystem program, ProtivitiJeff Mattan, vice president, global partner programs and operations, BeyondTrustRob Spee, CA-AM, senior vice president, global ecosystems, BeyondTrustLisa Walsh, group vice president, global consulting alliances, Guidewire Software