Passion Brands Why Some Brands Are Just Gotta Have, Drive All Night for, and Tell All Your Friends About |
|
| Author:
| Newlin, Kate |
| ISBN: | 978-1-59102-687-7 |
| Publication Date: | Feb 2009 |
| Publisher: | Prometheus Books, Publishers
|
| Book Format: | Hardback |
| List Price: | USD $24.95 |
Book Description:
|
What makes some brands stand out from the pack year after year? This work defines the key ingredients that go into passion brands - brands that we recommend to friends wholeheartedly, with a joyous, even evangelical zeal. It identifies the social factors that have made passion brands the driving force in consumer marketing.
What makes some brands stand out from the pack year after year? This work defines the key ingredients that go into passion brands - brands that we recommend to friends wholeheartedly, with a joyous, even evangelical zeal. It identifies the social factors that have made passion brands the driving force in consumer marketing.